What We Do
Words to Grow On™ is a new, cause-related business that uses community networking, social learning theory, and sales of board books for infants and toddlers to spread the word about the developmental importance of sharing books with babies during their first three years of life. Our motto is Make Every Baby’s Development Your Business.
We provide parents and other caregivers with the most up-to-date, MUST-HAVE information in a way that is understandable and easy to use; suggest enjoyable activities that are inexpensive and doctor-recommended, and make available the best materials to assess baby's development and enhance it. Words To Grow On was developed because we know that when parents learn why, what, and how to help their baby grow and learn, they will not only improve their child's development now and into the future, they will gain confidence in their parenting role knowing that they are doing the very best thing for their baby.
Words to Grow On™ is a social entrepreneurial effort in that it’s aim is to create jobs, develop human potential, and promote charitable giving ,or a cause - eradicating illiteracy and improving children's developmental outcomes.
Independent representatives called Early Learning Advisors facilitate researched-based educational presentations about the developmental importance of reading to babies. The core of the business is a home party for parents of 0 – 3 year-olds and their extended family and friends. Called a Word Play Party™, these casual get-togethers celebrate baby's growing brain and amazing potential while showing participants the easy, low cost things they need to do in order to give baby the very best start in life. Word Play Parties™ are centered around a series of fun and informal games and exercises that provide (each in a different way) a message about why sharing books with babies is vital to their developing brain and how the presence or absence of this stimulation affects all aspects of a child's future health and development. While the information presented is based in neuroscience and developmental research, all methods and materials have been designed by experts to be easy-to-understand for the average person. With very little text in the presentation, even low-literate parents can participate and benefit immensely from the tools and techniques we have developed.
Following the exercises, the Early Learning Advisor introduces and displays a sampling of specially-selected board books that people may order. Customers can choose from more than 100 award-winning, classic, best loved, and multi-culturally diverse books in age-appropriate categories: birth to 6 months, 6 to 12 months, 12 to 24 months, 24-36 months, and 36+ months. Spanish language titles and books in Braille are included in our offerings.
As customers look at the books and shop from the catalog, Early Learning Advisors (ELAs) introduce the charitable component of the company: Books4Babies. ELAs encourage customers to purchase – in addition to their own selections - one or two extra books which they would designate as a gift to a charity serving children and families in their community. Words To Grow On™ will then contribute a book for every book a customer donates. The party participants have the option of choosing the charity in their area to be the recipient of the books, or they may select a local nonprofit organization from our list of recommendations. ELAs also encourage members of the group to help deliver the donated books to the nonprofit organization in an effort to make people aware of the needs in their community.
Early Learning Advisors are independent business owners who earn commission from sales of the books and related materials. Applicants receive training to ensure that all representatives of the company are knowledgable, skilled, and ready to take on their new role with the company.